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Alex. Terms of Service (consumers)

Version 1.0 · Last updated: 30 September 2026

These Terms are a contract between you and GWB Technologies Ltd. Please read them, and especially clause 10 (our responsibility for loss or damage) and our Health & Fitness Disclaimer, before you use Alex.

1. About us

1.1 Alex. ("Alex", "we", "us", "our") is a trading name of GWB Technologies Ltd, a company registered in England and Wales (company number 17278675). Our registered office is 167–169 Great Portland Street, 5th Floor, London, W1W 5PF. We are registered with the Information Commissioner's Office (registration ZC252989).

1.2 Contact us: hello@getalex.app, or in the app under Help. Our website is www.getalex.app. If we need to contact you, we will use the email address on your account or send you a message in the app.

2. What these Terms cover

2.1 These Terms apply when you use the Alex app, website and related services (together, the "Service") as a consumer, including if you use Alex as the client of a personal trainer.

2.2 If you are a personal trainer or coach using Alex PT for your business, our Coach Terms (www.getalex.app/coach-terms) apply to that use instead.

2.3 These documents also form part of your contract with us:

2.4 Our Privacy Policy (www.getalex.app/privacy) and Cookie Policy (www.getalex.app/cookies) explain how we use your personal data. They are not part of this contract, but please read them.

2.5 If anything in another document conflicts with these Terms, these Terms apply, except that the Subscription Terms apply to payments, renewals, cancellation and refunds.

3. Your legal rights

Nothing in these Terms affects your legal rights as a consumer. These include your rights under the Consumer Rights Act 2015 to services carried out with reasonable care and skill, and to digital content that is of satisfactory quality, fit for purpose and as described. Citizens Advice (www.citizensadvice.org.uk, 0808 223 1133) or, in Scotland, Consumer Advice Scotland (www.consumeradvice.scot) can tell you more.

4. Who can use Alex

4.1 You must be 18 or over and live in the United Kingdom to create an account. Alex is currently offered only in the UK.

4.2 If we find, or reasonably believe, that an account belongs to someone under 18, we will close it and delete the data as explained in our Privacy Policy. If that account had a paid subscription bought from us, we will refund the unused part.

4.3 Alex is designed for generally healthy adults. Our Health & Fitness Disclaimer explains who should speak to a health professional first, and who Alex is not suitable for.

5. Your account

5.1 Give us accurate information and keep it up to date. This matters most for your health screening answers, because your coaching and our safety rules depend on them.

5.2 Keep your login details private and don't share your account. Tell us straight away at hello@getalex.app if you think someone else has used it.

5.3 One account is for one person.

6. What Alex is, and what it is not

6.1 What Alex does. Alex provides general fitness, training, nutrition, sleep, weight and recovery coaching, habit tracking and logging for healthy adults. Much of it is generated by an AI system (clause 7).

6.2 What Alex does not do. Alex is a general wellness service. It does not diagnose, treat, cure, prevent, monitor or manage any disease, injury or medical condition. It is not a medical device, and it does not give medical, physiotherapy, psychological, dietetic or prescribing advice. It is not a substitute for your GP or another qualified health professional.

6.3 Changes to the Service. We may change the Service to improve it, to reflect changes in law, safety practice or technology, or for security. If a change significantly reduces what a paid plan includes, we will tell you at least 30 days in advance (or as soon as we can if the change is needed urgently for legal, safety or security reasons), and you may cancel and get a refund for any period you have paid for but will not receive.

6.4 Availability. We aim to keep the Service available but cannot promise it will always be uninterrupted or error-free. We may suspend it for maintenance, security or safety reasons and will try to give notice of planned downtime. If a suspension of paid features lasts more than 7 days in a row, we will refund or credit paid subscribers for that time.

7. The AI coach

7.1 It is an AI, not a person. Alex's coach is an artificial intelligence system. It uses large language models supplied by Anthropic (Claude) and, in limited cases, OpenAI, together with our own safety rules and a knowledge base of research we have selected. We tell you at the start of each chat that you are talking to an AI.

7.2 AI can be wrong. The coach can give information that is inaccurate, incomplete, out of date or not right for you, even though we use safety rules to reduce this. It cannot examine you and only knows what you tell it. Use your own judgement. If a suggestion feels wrong, painful or unsafe, don't do it, and speak to a qualified professional.

7.3 Safety limits. The coach will not diagnose conditions, advise on medication or supplement doses, or treat named conditions or injuries. It will stop coaching and point you to medical help if you mention warning signs such as chest pain, fainting or thoughts of self-harm.

7.4 Your data and AI training. We do not allow Anthropic or OpenAI to train their models on your data. We will only use your data to train or improve an AI model of our own if you have separately switched on Settings → Help improve Alex. That setting is off by default, is never a condition of any plan, and you can switch it off at any time. Our Privacy Policy explains this in full.

8. Connected devices and apps

8.1 You can choose to connect other services, such as Apple Health, Garmin, or a Dexcom or FreeStyle Libre (LibreView/LibreLinkUp) glucose monitor account. Those services are provided by other companies under their own terms. We are not responsible for their availability or for the accuracy of the data they send us.

8.2 Glucose data is for general wellness insight only. If you connect a continuous glucose monitor, Alex may show your readings and relate them to your food, training and sleep. Alex does not provide alerts, alarms or advice for managing diabetes, hypoglycaemia or any other condition, and you must never use Alex to make treatment decisions such as insulin or medication doses. Always rely on your glucose monitor's own app and alerts and on your healthcare team. Readings in Alex may be delayed or missing.

8.3 To fetch glucose readings, we store the Dexcom or LibreView login details you give us, encrypted, and use them only to retrieve your data on your behalf. You can disconnect at any time in Settings → Connected apps, which deletes the stored login. We recommend you use a unique password for that account.

8.4 If you connect Garmin, we may also send workouts to your Garmin account at your request. Garmin then holds that information under its own terms and privacy policy.

9. Personal trainers on Alex

9.1 If you connect with a personal trainer or coach through Alex, that coach is an independent professional, not our employee or agent. Your contract for their coaching services is with the coach, not us, and the coach is responsible for the advice, programmes and services they give you. You can have one active coach at a time.

9.2 Payments you make to a coach are processed by Stripe and paid to the coach's own Stripe account. We receive a platform fee from the coach, but we do not hold your money and we are not the seller of the coach's services. The coach must tell you their prices, cancellation rights, refund terms and how to complain.

9.3 What we check. Before a coach can take on clients we ask them to confirm they hold a recognised personal training qualification and suitable insurance, and to upload evidence. We review what they upload but we cannot guarantee it is genuine or up to date, and we do not supervise the advice coaches give.

9.4 What your coach can see. Your coach can see the information described in our Privacy Policy (for example your training and food logs, weight trend and goals). Your coach cannot see your health screening answers, cycle data, or your private chats with the AI coach. You can disconnect a coach at any time in Settings → My coach.

9.5 Problems with a coach. Raise it with the coach first. You can also report a coach to us through Help → Report a coach. We will review the report under our Coach Terms and may suspend the coach. We are responsible for our own platform and our own negligence, but not for the coach's services (clause 10.6).

10. Our responsibility for loss or damage

10.1 What we do not exclude or limit. Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence, or the negligence of our employees, agents or subcontractors; (b) fraud or fraudulent misrepresentation; (c) breach of your rights under the Consumer Rights Act 2015 (including your right to a repair, replacement, price reduction or refund, and our duty to use reasonable care and skill); (d) your rights to compensation under data protection law; or (e) anything else that cannot be excluded or limited by law.

10.2 We are responsible for foreseeable loss. If we break these Terms or fail to use reasonable care and skill, we are responsible for loss or damage you suffer that is a foreseeable result. Loss or damage is foreseeable if it is obvious that it will happen, or if you and we both knew it might happen when you started using the Service. We are not responsible for loss or damage that is not foreseeable.

10.3 Personal use. The Service is for your personal, non-commercial use. We are not responsible to you for any loss of profit, business, business opportunity or business interruption.

10.4 Limit for other losses. Subject to clause 10.1, our total liability to you for all other losses arising under or in connection with these Terms is limited to the greater of £100 and the total amount you paid us in the 12 months before the event that caused the loss.

10.5 Your health decisions. Our Health & Fitness Disclaimer explains the inherent risks of exercise and changing your diet, and what you are responsible for (answering the screening honestly, following its recommendations, and stopping if you feel unwell). Those responsibilities may be relevant if something goes wrong, but they do not remove or limit our responsibility for our own negligence.

10.6 Coaches and other services. We are not responsible for the services, advice or conduct of independent coaches, or for services run by other companies that you connect to Alex, except where our own negligence or breach of these Terms caused or contributed to the loss.

10.7 Damage to your device. If faulty digital content we supply damages your device or other digital content you own, and this is because we did not use reasonable care and skill, we will repair the damage or pay you fair compensation. We are not responsible for damage you could have avoided by following our advice to install a free update or by meeting the minimum system requirements we told you about.

10.8 Events outside our control. We are not responsible for delays or failures caused by events outside our reasonable control. If such an event affects paid features for more than 7 days in a row, you can cancel and get a refund for the unused period.

11. Acceptable use

You must use Alex in line with our Acceptable Use Policy. In summary, don't: share your account; enter false information or someone else's health information without permission; try to copy, scrape, reverse-engineer or overload the Service, its prompts or models (except where the law allows); use the Service to build a competing product; try to make the AI produce harmful content or get around its safety rules; upload unlawful, abusive or infringing material; harass anyone, including coaches; or use Alex to give medical or professional advice to other people.

12. Intellectual property

12.1 Ours. We (or our licensors) own the Service, including the software, design, text, knowledge base and the Alex name and logo. We give you a personal, non-exclusive, non-transferable licence to use the Service for your own personal use while you have an account and follow these Terms.

12.2 Yours. You keep ownership of what you put into Alex, such as logs, notes, photos, videos and messages. You give us a non-exclusive, royalty-free licence to host, store, copy, back up and display that content only as needed to run the Service for you (including showing it to a coach you choose to share it with), to keep it secure, and to create de-identified information as described in our Privacy Policy. This licence ends when you delete the content or your account, except for information that has been genuinely anonymised. We will never sell your content.

12.3 Open data. Some data in Alex comes from third parties under open licences, including food data from Open Food Facts (Open Database License) and exercise information from wger (Creative Commons Attribution-ShareAlike). These are credited on our Data Sources page (www.getalex.app/data-sources). Nothing in these Terms limits any rights you have under those licences.

13. Payment and subscriptions

Alex has a free plan and paid plans. Prices, renewals, your 14-day right to cancel, how to cancel and refunds are set out in our Subscription Terms. You can cancel a subscription at any time.

14. Ending your account

14.1 You can stop using Alex and delete your account at any time:

What happens to your data is explained in our Privacy Policy.

14.2 We may end your account or a paid plan by giving you at least 30 days' notice. We may suspend or end your account immediately if you seriously or repeatedly break these Terms, if we reasonably believe your use puts you or others at risk, or if the law requires it. Where we can, we will tell you why. If we end a paid plan for a reason other than your breach, we will refund any period you have paid for but not received.

14.3 If we are required to stop providing Alex in the UK, or we close the Service, we will give you as much notice as we reasonably can and refund any unused prepaid period.

15. Changes to these Terms

15.1 We may change these Terms to reflect changes in law, safety practice, our Service or how we run our business.

15.2 If a change is material and not in your favour, we will tell you by email or in the app at least 30 days before it takes effect. If you don't agree, you can cancel before the change takes effect and we will refund any prepaid period you have not used. Minor changes (for example to fix typos or make things clearer) may take effect straight away.

16. Complaints

16.1 If you are unhappy, please contact us through Help → Make a complaint in the app, our online form at www.getalex.app/complaints, or hello@getalex.app. We will acknowledge your complaint within 5 working days and aim to give you a full response within 28 days. If we need longer we will tell you why.

16.2 Complaints about your personal data are handled as set out in our Privacy Policy. We will acknowledge them within 30 days, and you can also complain to the Information Commissioner's Office.

16.3 We are not currently a member of an alternative dispute resolution (ADR) scheme. If we cannot resolve your complaint, we will tell you whether an ADR scheme is available and whether we agree to use it. You can always go to court (clause 17.6).

17. Other important terms

17.1 Transfer. We may transfer our rights and obligations under these Terms to another organisation, for example if our business is sold. We will tell you, and if you are unhappy you can end the contract and receive a refund of any unused prepaid period. You may not transfer your rights or obligations without our written consent.

17.2 Third-party rights. Nobody else has any rights under these Terms, except Apple as set out in clause 18.

17.3 If a court finds part of these Terms invalid, the rest continues to apply.

17.4 Delay. If we do not enforce a right straight away, we can still enforce it later.

17.5 Entire agreement. These Terms and the documents listed in clause 2.3 are the whole agreement between you and us about the Service.

17.6 Governing law and courts. These Terms are governed by the law of England and Wales. You can bring legal proceedings in the courts of England and Wales. If you live in Scotland, you can also bring proceedings in the Scottish courts, and if you live in Northern Ireland, in the Northern Irish courts. Nothing in these Terms removes any mandatory protection you have under the law of the part of the UK where you live.

18. If you downloaded Alex from the App Store or Google Play

18.1 These Terms are between you and GWB Technologies Ltd only, not Apple Inc. or Google LLC. We, not Apple or Google, are responsible for the app and its content.

18.2 Your licence to use the app on an Apple device is limited to Apple-branded devices you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions.

18.3 Apple has no obligation to provide maintenance or support for the app. If the app does not conform to any applicable warranty, you may tell Apple, and Apple will refund the purchase price (if any) for the app. To the maximum extent permitted by law, Apple has no other warranty obligation for the app.

18.4 Apple is not responsible for dealing with any claims by you or anyone else relating to the app or your use of it, including product liability claims, claims that the app does not meet legal or regulatory requirements, consumer protection or privacy claims, and claims that the app infringes someone else's intellectual property. We are responsible for dealing with those claims, to the extent set out in these Terms.

18.5 You confirm that you are not located in a country subject to a UK or US government embargo, and that you are not on any UK or US government list of prohibited or restricted parties.

18.6 You must comply with any applicable third-party terms (for example your mobile network's terms) when using the app. Questions, complaints or claims about the app should be sent to us using the contact details in clause 1.

18.7 Apple and its subsidiaries are third-party beneficiaries of this clause 18 and may enforce it against you.

*GWB Technologies Ltd, trading as Alex. · Company no. 17278675 · Version 1.0 · Last updated 30 September 2026*