Alex. Subscription Terms

Version 1.0 · Last updated: 30 September 2026

These Subscription Terms form part of our Terms of Service and apply when you buy a paid Alex plan as a consumer. They are provided by GWB Technologies Ltd (company number 17278675), 167–169 Great Portland Street, 5th Floor, London, W1W 5PF. Contact: hello@getalex.app. Personal trainers' subscriptions and fees are covered by the Coach Terms.

1. Plans and prices

• →What each plan includes is shown on our pricing page (www.getalex.app/pricing) and in the app before you buy.
• →Prices include VAT where applicable. The price and billing period shown at checkout are the ones that apply to you.
• →We will tell you before you pay: the plan, the price and how often you will be charged, the date of the first charge, that the plan renews automatically, and how to cancel.

2. Where you can buy

You can buy a plan on our website (www.getalex.app), with payment processed by Stripe.

Your contract for the Alex plan is with us. We charge you through Stripe, and you manage or cancel your subscription on your Account page at www.getalex.app/account.

3. Free trials and offers

If we offer a free trial or an introductory price, we will tell you before you sign up how long it lasts, what you will pay afterwards and when. We will remind you at least 3 days before the trial or offer ends (section 6). If you don't cancel before the end of the trial, your paid plan starts and you will be charged. You can only have one free trial per person unless we say otherwise.

4. Your 14-day right to cancel

4.1 When you first buy a plan, you have 14 days from the day you buy to cancel for any reason.

4.2 Because you will want to start using your paid features straight away, at checkout we ask you to confirm that you want the plan to start immediately and to acknowledge that, if you cancel within 14 days, you will pay for the time you have used.

4.3 If you cancel within the 14 days, we will refund what you paid minus a proportionate amount for the days you had the plan. For example, if you cancel an annual plan on day 7, you receive a refund for everything except 7 days.

4.4 If we did not get your confirmation at checkout, you will receive a full refund if you cancel within 14 days.

4.5 How to cancel within 14 days: Cancel on your Account page at www.getalex.app/account, email hello@getalex.app, or use the model cancellation form below. We will refund you within 14 days of your cancellation, to the payment method you used.

5. Cancelling your subscription (ending auto-renewal)

5.1 You can cancel at any time. There is no minimum term beyond the period you have already paid for, and no cancellation fee.

5.2 How: on your Account page at www.getalex.app/account, or email hello@getalex.app.

5.3 We keep cancelling simple. You can cancel online in a few steps. We may show you one offer or ask you one optional question, but you can always skip it.

5.4 When you cancel, you keep your paid features until the end of the period you have paid for, and then move to the Free plan. Your data is not deleted unless you delete your account.

5.5 We will confirm your cancellation by email.

6. Reminders before you are charged

We will send you a reminder by email (and in the app where possible):

• →before a free trial or introductory offer ends: at least 3 days before;
• →before an annual plan renews: between 14 and 28 days before the renewal date; and
• →for monthly plans: at least once every 6 months, reminding you of your subscription, what you pay and how to cancel.

Each reminder will say how much you will be charged and when, and how to cancel.

7. 14-day right to cancel after a renewal

7.1 You also have 14 days to cancel, and receive a proportionate refund, after:

• →your first payment following a free trial or introductory offer that converts to a paid plan; and
• →each renewal of an annual (12-month) plan.

7.2 The refund is the amount you paid for that renewal, minus a proportionate amount for the days you have used.

8. Price changes

8.1 We may change our prices. We will give you at least 30 days' notice by email before a price change applies to you. A new price only applies from your next renewal after the notice period.

8.2 If you don't want to pay the new price, you can cancel before it takes effect and you will not be charged it.

9. Failed payments

If a payment fails we will tell you and try again. If the payment still fails after 14 days, your account will move to the Free plan. We will not charge you for any period during which you did not have your paid features.

10. Refunds if something goes wrong

If Alex is faulty, not as described, or not provided with reasonable care and skill, you have rights under the Consumer Rights Act 2015, which may include a repair, a price reduction or a refund. Contact us and we will put things right. Refunds are made without undue delay and within 14 days of our agreeing that you are entitled to one.

11. Payments to personal trainers

Payments you make to a personal trainer are separate from your Alex subscription. They are made to the trainer's own Stripe account, and the trainer's own terms set out their prices, cancellation rights and refunds. Your subscription to Alex is not affected if you stop working with a trainer.

12. Changes to these Subscription Terms

We will give you at least 30 days' notice of any material change that is not in your favour. You can cancel before the change takes effect and we will refund any unused prepaid period.

Model cancellation form

(Complete and return this form only if you want to cancel within the 14-day period. You can also just email us or cancel in the app.)

To: GWB Technologies Ltd (Alex.), 167–169 Great Portland Street, 5th Floor, London, W1W 5PF · hello@getalex.app

I hereby give notice that I cancel my contract for the supply of the following service: Alex. subscription (plan: ________ )

Ordered on: ________

Name: ________

Email address used for my Alex account: ________

Date: ________